About the Studio
Gail Swanson founded Haymarket Studio after 25 years in technology and public service. She’s a practical innovator who has established human-centered design and user research practices across the Federal government, private industry, and organizations serving the public good. She founded Haymarket Studio after spending decades leading user research and design, covering a variety of industries including financial services, e-commerce, automotive, travel, staffing, museums, hospitality, and even brewery operations.
Gail’s journey as a trauma survivor adds an important voice to the fields of product design and user research. She applies the emerging work of trauma science into practical methods that everyone can use. Sharing these tools continues her mission—to make technology a benefit to everyone.